Hello, I'm Edward.

When I started writing in 2014, my first project was writing an ad for Viagara. Yes, Viagara! Somebody had to do it. 

I then went through a phase where I was writing for big-name brands: Facebook Marketplace, Ford Motor Company, Car & Driver Magazine, Southern Living, Home Depot, Wix, Carrier, Jack Link's, and Semrush.

These days, I'm hyper-focused on writing for startups, as well as small and medium-sized businesses. I write compelling content that people actually want to read. 

When I'm not writing, I'm hiking, camping, traveling in my RV, or playing music. 

Whether I'm working with an SEO specialist or performing my own research, I exhaust every available tool for optimizing a page. I dig fr all relevant keywords, and add all SEO elements to set the page up for success. I'm proficient in Semrush, Ahrefs, Clearscope, Surfer SEO, and Keywords Everywhere.

I get frustrated when I go to a website and feel like I've wasted my time reading a bunch of content that tells me nothing. I'm sure you do too. I create content that people actually want to read. I anticipate what questions readers ask, and answer them in advance while weeding out the junk.

Nobody wants to read large blocks of content that are boring and lifeless. I spice up the content by breaking it up with tables, bulleted lists, flashy headings, and short paragraphs. I format the content so that it's digestible, scannable, and mobile-ready.

Something that no one ever talks about is the purpose of website content and blogs - that is to GENERATE MORE REVENUE for your business. My content is designed to generate revenue through higher engagement, higher conversion rates, higher click-through rates, and a smoother user journey and navigation.