Certified Construction & Home Improvement Content Writer

  • Real-World On-Site Experience
  • 11 Years Contractor Writing Experience
  • SEO Training & Proven Results
  • Brand-Driven, Customized Content
  • In-Depth Industry Knowledge
  • Consistent Professional Results

I Build Content for Contractors Who Build Everything Else

Your industry is highly specialized, highly regulated, and very hazardous.

The last thing you need is an amateur speaking on your behalf when they don't understand what it is you do. Instead, you want a professional with real-word experience in your corner who can explain things to home and business owners in away that is accurate and intelligent, yet on their level.

I'm the son of a Corps of Engineers inspector, and I've worked on various levels in multiple construction & home improvement industries. I've also completed numerous home projects on my own properties. I know how to speak the contractor's language in a way that makes your company sound authoritative, credible, and accessible. I know how to use content to increase your revenue.

>>>>Scroll Down for Samples of My Work<<<<

Custom Content & Optimization Services I Provide for Contractors

I Do The Same Thing You Do - Only With Content

New Content Installation

Whether you're building a new website or landing on a new platform, I help you launch a powerful content strategy so you can hit the ground running. 

  • Content consulting
  • Complete content strategy from start to finish
  • SEO & optimization strategy for higher visibility
  • Brand messaging so that your business stands out
  • Blogging strategy

Website & Content Repair

Have you lost trust in content writers due to generic, boring, or inaccurate content? Let me analyze your platform and find ways to 'repair' or improve the content.

  • Comprehensive content audit
  • An eye-opening 'state of the content' report
  • A full rehabilitation strategy to get you back on track
  • Effective ideas for reconnecting with your audience
  • Addressing outside issues that affect your content

Ongoing Content Maintenance

I use tools, such as Semrush, Ahrefs, and Google Analytics to monitor your content's performance. I gather data to fine-tune the content every step of the way.

  • Google Analytics tools to monitor your content
  • Research and reports as often as you need them
  • Content updates as often as needed
  • Recommendations for adding content or pages
  • Honest, accurate assessment and issue reporting

Content Replacement or Upgrade

Google recommends updating your old content at least once every one to two years. I can give your pages a full content refresh and modernize it for the current market.

  • Complete website refresh
  • A new set of blogs based on trending topics
  • An updated keyword and content strategy
  • Sitemap updates based on new services or products
  • New website design and layout recommendations

Industries I Write For

For more than a decade, I've been writing for licensed contractors, subcontractors, manufacturers, licensing agencies,  retail stores, and service providers in a wide range of industries across the United States. Here are some examples of my content experience.

Scroll Down the alphabetical list of industries below and click on the samples

Multiple Home Services

Home service providers who offer a combination of professional home services, such as HVAC, indoor air quality, plumbing, and electrical.

Sample 1: Home Page

Sample 2: Service Page

Air Filtration

Manufacturers, distributors, and service providers who offer HEPA and high-efficiency air filters and home and business air filtration systems.

Sample 1: Service Page

Sample 3: Pleated Filter Blog

Asbestos

Companies that specialize in asbestos inspection, testing, removal, abatement, encapsulation, and management.

Asphalt

Companies that provide asphalt paving, repair, patching, sealcoating, parking lots installation, and resurfacing.

Sample 1: Commercial Service

Sample 2: Asphalt Supplier

Bathroom Remodeling

Remodeling companies and contractors who provide residential and commercial bathroom remodeling services.

Concrete

Companies that provide asphalt paving, repair, patching, sealcoating, parking lots installation, and resurfacing.

Deck Building

Home remodeling companies and deck builders that design, build, and maintain residential and commercial wood decks.

Electrical

Licensed and certified electricians who work on subcontracting, wiring, panels, fixtures, lighting, upgrades, generators, and appsliances.

Sample 1: Home Page

Flood & Disaster Restoration

Companies that restore and repair residential & commercial properties after a flood, hurricane, fire, or other disaster

Flooring

Installers, suppliers, and manufacturers that provide a wide range of flooring materials, products, and services.

Heating & Cooling (HVAC)

Home service providers who offer a combination of home services, such as heating, cooling, furnaces, heat pumps, boilers, radiant heating.

Sample 1: Home Page

Sample 2: Service Page

Kitchen Remodeling

Remodeling companies and contractors who provide residential and commercial kitchen remodeling products and services.

Plumbing

Licensed and certified plumbers who work on plumbing systems, appliances, sewers, septics, fixtures, water heaters, and filtrtion systems

Sample 1: Home Page

Sample 3: Sump Pump Guide

Roofing

Residential and commercial roofing companies who install, maintain, repair, and replace all types of roofing systems and materials.

I Write All Types of Web Content

  • Home pages
  • Product pages
  • Product descriptions
  • Service pages
  • Pillar pages
  • Location pages
  • Blogs & articles
  • Buyer guides
  • How-to guides
  • About Us
  • Maintenance plans
  • Case studies

My Latest Projects

These pages are hot off the press. Some of them are so new they haven't been published yet. Get an inside look into my latest projects. Click on the link to the Google Doc or published page.

Is a High-Efficiency HVAC System Better?

Here is a comprehensive guide on high-efficiency HVAC systems and how they save =homeowners money and energy.

Benjamin Franklin Plumbing® Location Page

I recently completed a set of 11 location pages for Benjamin Franklin Plumbing®. Here's an example.

RSM Services Wauseon Home Page

RSM Services got a contet upgrade to their Wauseon Location Home Page. Check out the new content.

Let's Get Started With Your Upcoming Project

Fill out the online form below or send me a message.

Fully Optimized Content

  • Keyword research & strategy
  • Unique branded messaging
  • Comprehensive linking strategy
  • Mobile-readiness
  • Readability & scannable formatting
  • Professional, human writing

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