Content is about connection. I use words and phrases strategically to connect you with the people who are looking for your products or services. 

My content is designed to attract visitors and keep them on your page until they take the desired action.

On-page SEO is about optimizing your website’s content and structure to rank higher in search engine results. 

Good on-page SEO makes your site easy to navigate and load quickly.  Overall, on-page SEO improves the user experience and makes your site more relevant and attractive to both visitors and search engines.

I have a number of tools and elements I can use to optimize your content. Here are the key elements I embed on the page (click on each item below for details).

Relevant                                                                                                                                                                                  
The content addresses the needs, questions, or interests of your target audience. It must provide solutions or insights they are actively searching for.

Original and Insightful                                                                                                                                                      
Your message is unique and offers detailed, actionable insights that go beyond surface-level information.

Readable and Structured                                                                                                                                                     
The content is easy to read, with clear headings, bullet points, tables, and concise paragraphs. The tone and style suit your audience.

Media Rich                                                                                                                                                                                  
I add images, videos, infographics, or other visual aids by request to engage users more effectively.

Relevant to the Content                                                                                                                                            
All keywords align with the topic of your page and the intent of your audience’s search queries. I use keywords based on common searches in your market.

Searcher's Intent                                                                                                                                                        
Each keysord matches the purpose of the user’s search, whether they're looking for information, a business in your market, or want to buy a product or service.

Search Volume                                                                                                                                                                           
I use keywords with a significant number of monthly searches to ensure a steady stream of potential traffic.

Competitive keywords                                                                                                                                                        
Aim for keywords with manageable competition, especially if your site is new or has low authority.

Specific keywords                                                                                                                                                                 
I use precise and detailed keywords, like long-tail keywords. The words and phrases focus on particular user needs or topics.

Keyword-Rich
Headings should include relevant keywords naturally to signal the content’s topic to search engines and users.

Concise and Specific
Headings should be short, direct, and convey the main idea of the section they introduce.

Hierarchical Structure
Use proper heading tags (H1, H2, H3, etc.) in a logical order to create a clear content hierarchy.

Engaging and Reader-Focused
Craft headings that grab attention, spark curiosity, or promise value to the reader.

Descriptive and Contextual
Headings should clearly describe what the following section is about, helping users find the information they need quickly.

Title Tag                                                                                                                                                                            .    Can include primary keyword, target location, and name of company. Title tags are 60 characters or less.

Meta Description                                                                                                                                                                 A brief summary of the page. It can contain a description, keywords, call to action, location, and name of company. Descriptions are 150 to 160 characters.

Header Tags                                                                                                                                                                       .         
I include proper use of H1, H2, H3, etc., for content hierarchy.

Alt Text                                                                                                                                                                                         
I write descriptive, keyword-rich text for images by request.

Concise and Minimal                                                                                                                                                                Short, descriptive, and keyword-rich URLs.

Proper Format                                                                                                                                                                     Avoid unnecessary characters, numbers, or parameters.

Hyphens                                                                                                                                                                                  Use hyphens (-) to separate words.

Relevance
Internal links connect to pages that are closely related to the content and context of the linking page.

Descriptive Anchor Text
Clear, keyword-rich anchor text accurately describes the linked page's content.

Logical Placement
All links naturally fit within the content, enhancing readability and user experience.

Value to the User
A link guides the user to additional useful information, answering questions or providing more details.

Balanced Link Distribution
I spread internal links evenly across your site so that no page is overlooked and authority flows naturally throughout the website.

Relevance
External links point to websites or pages that are closely related to your content’s topic.

Authority
I link to reputable and authoritative websites with a strong domain authority and trusted content.

Anchor Text Clarity
I use descriptive and contextually relevant anchor text that provides users and search engines with an idea of the linked content.

Non-Competitor Sources
External links provide value without linking directly to competitors or sources that might reduce your audience retention.

Dofollow Tags
Dofollow links endorse credible sources to pass authority, while reserving nofollow for less trusted or paid links.

Short Paragraphs                                                                                                                                                      Paragraphs contain 80 or fewer words, 2 to 3 sentences, 3 to 4 lines maximum.

Bulleted Lists                                                                                                                                                                       Each bulleted item is concise, follows a consistent structure, focuses on key points, uses parallel formatting, and is organized logically.

Tables                                                                                                                                                                                  Tables follow the same rules as bulleted lists: consistent structure, parallel formatting, logical sequence, and descriptive headers.

Graphics                                                                                                                                                                                       
I create graphics upon request using tools such as Canva, Figma, and Miro.

Below is a step-by-step overview of how I optimize the content on your web page.

Whether I'm working for a digital marketing agency, content writing company, or directly with a client, I determine what they're looking for. 

Even if the rules of SEO are the same, every company approaches them differently. So, it's important to consult the company what they're looking for and how to adapt my writing to meet their goals.

Here's what I'll cover during a consultation

Research is more than looking for a few high-ranking websites and scraping some bits here and there. 

To optimize content, I need to know relevant industry keywords, trending topics, audience pain points, and industry-specific language.

Next, I need to dig into the client's brand. I look for taglines, registered slogans, phrases, and wording that sets the company apart from competitors. 

I review the home page, service pages, main menu pages, and blogs on the website. I may take a quick look at their social media sites. 

If I'm writing for an agency, I ask them about any details I need to know about the client.

I find and analyze the words people use when searching for your service or product online. It helps me understand what topics your audience cares about.

I look for popular search terms that match your content or services. The goal is to find words with good search volume and low competition. 

Keywords guide your content, so it ranks higher in search results. Good keyword research helps your website or platform attract the right visitors.

What do I search for?

I write the content according to the client's specifications or agency's assignment briefs. I craft text that is clear, engaging, and useful. I focus on understanding the audience and their needs. 

I write content that answers their questions, solves problems, or provides value. This could include blog posts, product descriptions, service pages, or FAQs. Each piece is tailored to fit the purpose of the page. I also use the right tone and style to match the brand's voice.

I make sure the content is optimized for search engines. I use keywords naturally, adding headings, and including internal and external links, as well as other SEO-related elements. 

I keep the writing easy to read with short paragraphs and clear language. The goal is to create content that attracts, informs, and keeps visitors engaged.

Semrush provides powerful tools for keyword research, content optimization, and performance analysis to create high-ranking, audience-focused content.

Surfer's writing score and suggested keywords based on data-driven criteria is a great way to gauge the quality of the content against Google's guidelines.

I can access valuable keyword insights directly from Google using my browser to create optimized, targeted content faster and with greater accuracy.

With Ahrefs, I can discover high-performing keywords, analyze content gaps, and optimize my writing for improved search rankings.

WordPress offers a seemingly endless array of plug-ins and tools for optimizing content and improving SEO performance and readability.

I can uncover competitor strategies, identify high-performing keywords, and create data-driven content that ranks effectively.